About us


Nicky Toy was founded in 1969 and is currently active as a Cash & Carry wholesale with a total range.
We are specialized in Plastic – and Plush Toys and Trend items, besides these items we offer many other kinds of products. Varying from small key chains  and large electronic gadgets and everything in between.

Through our expertise gained in all these years, we have grown into a reliable supplier for all our clients.


Our contacts in the Far East are exceptionally good. A plush Toys factory which produces exclusively for Nicky Toy has been established.

Trough these contacts we are able to offer our clients an all new and unique collection in high quality for very reasonable prices.

Visiting trade fairs,  anticipating the current market but mainly listening and implementing the wishes and suggestions of our clients and the end- users, are the instruments we use to create a constant up to date collection to offer.

Quality and Collection

We pride ourselves with the quality –for-price standards that we use. All of our products, needless to say, are subject and are in accordance to the latest European Norms.

On any given moment, we carry circa 5000 items directly in stock. Too much, obviously,  to show all on this website. Therefore we have placed a small impression of our different product groups for your reference.



KB® de Kermisbeer

KB® the Dutch funfair mascot is a perfect example of creating, designing and executing a marketing concept. We co-created  the bear, the logo and the slogan, but also set up the whole line of goods.

From keychain to sculpture, from sticker to Neon Clock. Several of these items are findable below on this page. We can arrange a similar concept for your amusement park, Vacation Park, Camping, Swimming Park or Indoor play park.

Custom Made

Besides our regular collection we also offer custom made items. These are items designed and produced to the specific needs of a client.

For example a theme park Character in plush but also the package and design adjusted of regular items can ben realized to the specific wishes of the client.


Nicky Toy distributes various licensed products.

Some examples are: Paw Patrol, Muppets, Minions, Angry Birds, Angry Birds Movie, Mario Bros., Ice Age, Disney, Sponge Bob,  Mr. Potatohead, My Little Pony, Littlest Petshop  and our own license KB®

Nicky Toy Designs

Obviously we invent and design our own Nicky Toy plush line. This range represents high quality plush in good price / quality ratio.

Every year we strive to create a innovative and attractive line in any desired price. The brand name Nicky Toy stands for soft, cuddly and affordable quality plush.